The Well Dressed Nut: On a Mission to Make Nuts More Alluring

Our VideosBy Liza de Guia on Jan 30, 2013
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“When you use multiple versions of one ingredient, it makes a difference! We do a lot of blending with spices that way. These aren’t just one-note or two-note flavors.”

Meet Lynn Sterett and Joan Kass, the co-founders of The Well Dressed Nut, a 3-year old, premium, artisan nut company based in Tenafly, NJ. I will admit, I’m not the biggest nut person. I rarely crave them. In fact, I don’t seek them out. Nuts, in general, don’t make it into my pantry as a snack. So, when I came across The Well Dressed Nut, it’s not that I was skeptical, I guess you could say, I was just going through the motions of story research. I wasn’t thinking too much about it, UNTIL I took that first bite: CRUNCH, CRUNCH, CRUNCH. Immediately, my brain and tastebuds kicked in: what’s that flavor, and THAT spice? What IS that? That hot, peppery kick in the back end of the bite, that’s new. That’s interesting. All these flavors, woke me up. It was a nice change. And, they have a nice story.

Lynn and Joan don’t come from the food world. They originally met, and became close friends, selling beauty products in New York City for twenty years. After they left their careers, they still wanted to work together. They searched and brainstormed ideas for awhile, hoping to find something fun and challenging, until one day, after one too many dinner parties, an idea fell NUT-urally into their lap. haha.

So, enjoy the story of The Well Dressed Nut! Hope you purchase a few pouches online to try them. They carry a variety of flavors in their “Flavor Wardrobe“. My favorites: the Spiced-Up Pecans (using a top secret spicy ground pepper in the mix) and the Cinnamon-Vanilla Pecans (incorporating 3 unique types of cinnamon to enhance the flavor).

Thanks for watching and supporting food. curated.! Happy eating!

Comments

  1. Chelsea says:

    Liza, I just want to tell you how much I love, love, LOVE your blog. Since discovering it several weeks ago (through the James Beard site–congrats!), I’ve been hooked–obsessively watching your videos like it’s the final season of Six Feet Under. Thank you for using your time, talents, and resources to make such quality videos. Looking forward to all that you’ll do in the future…

  2. Rodney North says:

    We wish Well Dressed success. We at Equal Exchange are also relative new-comers to nuts, having gotten our start with Fair Trade coffee 26 years ago. We’ve been working with organic California almond growers since 2007 and just this year began working with an inspiring co-op of Salvadoran cashew growers. (see: http://tinyurl.com/atpwmvm )

    This has allowed us to learn something about the struggles and opportunities both the farmers and for others – like Well Dressed – who trying to ‘crack’ the wholesale & retail nut markets. We can say it certainly ain’t easy!
    And, like Liza, we too were pleasantly surprised by the simple allure (& health benefits) of nuts – something that had been under our radar (as it is for most people) until we actually got into the business.

  3. Fred says:

    Typo @ 2:32!

  4. Bob G says:

    Great segment, Liza! It’s fun to see the making of this unique treat. Well Dressed Nut is carried in our local Whole Foods in Paramus NJ. We like to keep them on hand to share with unexpected guests….

  5. Hi, just wanted to say, I liked this post. It was inspiring. Keep on posting!

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