JoJo’s Sriracha: Bringing More Hot Pepper Flavor to The Party

VideoBy Liza de Guia on Nov 8, 2012
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“Food is naturally different. So, I just really want to honor that variety and let the chili peppers do the talking.”

Meet Jolene Collins, the founder and artisan behind Jojo’s Sriracha in Brooklyn, NY. Jolene is obsessed with sriracha. So much so, that she literally gets sad when a day passes without it. She discovered the chili sauce at age 15, when, in a hunger frenzy, she coated her tuna sandwich and potato chips with the unfamiliar condiment and did a double-take. When she recounts the story – ever so fondly –  you can see she remembers the exact moment as if time stopped. A moment that maybe, just maybe, foreshadowed her destiny.

So, enjoy Jolene’s spicy little story about the unlocked potential of the sriracha you know and, probably, love. She’ll have you convinced that her artisan sriracha is so much more than the average supermarket cock sauce.

To purchase your first batch of this one-of-a-kind chili sauce (which I highly suggest you do) visit Love of JoJo’s Etsy store online. Or visit one of the two shops in Brooklyn that carry her sriracha:

Remember, every batch is a little different. So check in often, as she’ll be releasing new flavors, with all sorts of spice levels, throughout the seasons.

Thanks so much for supporting food. curated. and small artisans! Happy Eating!


  1. Josh says:

    Stop making me want to live on the other coast darn it. Why is there not an awesome Food curated-esque blog about Seattle or Portland? Where does one sign up to be the West Coast contributor? There are some crazy and delicious things going on around here, but no blog to put them on blast.

  2. Eugenio says:

    Love the video, great storytelling with interesting people and products.
    Thought you might be interested in a Korean hot sauce producer here in Richmond, VA

    Great family working on making a super brand of hot sauce. (I’ve got two bottles in the pantry)

  3. Jared says:

    I was in Brooklyn recently and brought a couple jars of Jojo’s sriracha back home to Denver with me. I have never really been a fan of hot sauce of any kind before, but I will admit my jars have not gone one single day without being opened for a dip and taste. On rice and beans, in place of salsa for my corn tortilla chips, as a base for molé sauce (just add more oil, cocoa powder, crushed wild jungle peanuts and brown sugar), the uses are seemingly endless. I will be turning all my Colorado friends onto this cock sauce as long as Jojo and her cock sauce ninjas keep making it!

  4. Congrats on continuing to create amazing videos and do great work. I will always be thankful that you tweeted your extra ticket to techmunch and gave it to me. You inspired me to start my own blog and create a new me! You are the best!

  5. Jetta Tatom says:

    Well, I’m a fan of the pepper and am very intrigued by your sauce. Now I need to go find out where I can buy a jar. This is a very cool thing you are doing. I wish you great success!

  6. Melissa says:

    Wow! This stuff looks GOOD! It looks flavorful & not just crazy hot. My question to JoJo is….how do you handle & chop those peppers with no gloves on? Ouch! (I may just be a wimp)

  7. Does your blog have a contact page? I’m having
    trouble locating it but, I’d like to shoot you an e-mail.
    I’ve got some creative ideas for your blog you might be interested in hearing.
    Either way, great site and I look forward to
    seeing it grow over time.

  8. I saw you on Kelsy Nixon’s show making your srirachi sauce and have looked all over the internet trying to find where I can order it – can you please send a link to me or tell me how to order Jojo’s Srirachi?

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