New York Superfoods: Artisan Superfood Snacks for Super Athletes

VideoBy Liza de Guia on Mar 13, 2012
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“We were so surprised there were no other products in the market incorporating chia seeds into a snack food.”

Meet Catherine Mangan Walsh, the co-founder of New York Superfoods Inc., an artisan health food company based in Manhattan. Catherine and her husband, Jason Walsh, live an active lifestyle. They like sports, they get outdoors, they bike, they run. They never dreamed they’d own a health food business, not until a few years ago, when they started to play around with chia seeds.

Chia seeds are a type of superfood, a special category of natural food said to rich in anti-oxidants and jam-packed with nutrients. They first read about the energy-sustaining power of the chia seed when they first read “Born to Run”, a non-fiction, adventure tale about an elite tribe of world’s greatest long-distance runners: the Tarahumara Indians in Mexico. In the book, the Tarahumara predominately depend on chia seeds to fuel up before and during their 100+ mile runs – a little food fact that got Catherine and Jason curious.  They wanted to try it. They wanted to see if chia seeds could power their own active lifestyles. However, their search for chia-based snacks came up empty.

So, they decided to play around in the kitchen and make a few products themselves. After endless testings and encouragement from family and friends, they decided to bring their ideas to market. Now, some of the top endurance athletes in the world use their products…

Enjoy their story!

If you are interested in buying some Chia Chargers or BeKind Chia Butters you can browse their full line of products at their online store here. I really enjoy the Chia Charger “Kick” with a hint of spicy paprika and their Manhattan Mud BeKind Butter with dark chocolate.

The Next Big Small Brand Contest Tasting + Judging Event is March 27th at BAM in Brooklyn. This is the 1st of 6 finalist videos I’m making for the contest. Come out and support small food artisans!

Thanks for watching food. curated.! Happy eating! 



  1. Machli Beausejour says:

    I saw a promotion of your product on NYC TV AD and I was very impressed with the product. I love nut bars and never saw a product so wonderfully made like yours. The chia charger looks great and would love to try it. How can I order some bars? Do you have a retail store in NYC? This might be the next big thing.

  2. fitnessfan says:

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  3. vaporkit says:

    Enjoyed reading this , very informative and well written.

  4. Very good information. Lucky me I ran across your website by accident (stumbleupon).
    I have book-marked it for later!

  5. Gina says:

    I found a great no bake chia seeds recipe that my niece and nephew helped me make and they loved it. I also highly recommend Kim Snyders glowing green smoothie. My skin has never cleared up this much since starting it.

    Parchment paper or Saran Wrap, for lining the baking dish
    1 1⁄2 cups raw pecans
    1 1⁄2 cups pitted medium Medjool dates
    1⁄2 cup unsweetened coconut flakes
    1 tablespoon coconut nectar or maple syrup
    1 teaspoon vanilla extract
    1 teaspoon ground cinnamon
    1⁄2 teaspoon ground nutmeg
    1⁄4 teaspoon sea salt
    2 tablespoons chia seeds, soaked in 1⁄4 cup filtered water for at least 1 hour

    Line a 9-inch square baking dish with parchment paper or Saran Wrap, allowing the covering to hanging well over the edges of the baking dish.
    Combine all the ingredients except for the chia seeds in a food processor and process until mixed well. Add the chia seeds and process until well combined. The mixture will feel slightly wet.
    Press the mixture into the bottom of the prepared baking dish. Place the dish in the fridge and allow the mixture to set for at least 30 minutes. Once it has set, remove it from the refrigerator and cut into eighteen 3-inch x 11⁄2-inch bars with a sharp knife. Serve the bars at once, or cover the bars and store them in the fridge or the freezer for up to 1 month. Just take a little square when you want something sweet!

  6. Weriton says:

    I came, I read this article, I coueeqrnd.

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