Kelvin Natural Slush Co. “Kicking Slurpee’s Ass Since 2009″

VideoBy Liza de Guia on Aug 11, 2011
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“Ultimately, I hope our customers have a great experience. I hope it cools them down. I hope it reminds them of their youth. And, most of all, I hope they avoid brain freeze…”

Meet Alex Rein, the founder and CEO of Kelvin’s Natural Slush Co., an adult-friendly frozen slush company founded two years ago in New York City. According to Alex, his slushes are far better than anything you can get at a local convenient store, featuring base flavors and pureed fruit mix-ins designed for mature taste buds. Basically, a pretty compelling reason to relive your childhood without the embarrassment of holding an actual 7-11 Slurpee cup. And in the heat of summer, there’s nothing more refreshing than these beautifully layered, icy drinks.

Enjoy Alex’s story! To locate the slush truck, you can follow them on Twitter, or visit them at one of their upcoming events in New York City.

Thanks so much for watching food. curated.! Happy drinking!


  1. Scott B says:

    Thanks for doing a video on Kelvin’s. Its a huge hit in our office and they’re around the corner almost everyday. Not more than a day passes when we have a smile on our face because of how yummy it is. Love the back story!

  2. Krissy Page says:

    I TOTALLY WANT ONE! Thanks for another great video!

  3. Thanks for the awesome video, I so want one of these right now.

  4. I was very happy that I found this site. I want to to thank you for this great information!! I certainly enjoyed every bit of it and I have bookmarked your blog to see the new stuff you post in the future.

  5. This was really something very special and interesting. Hopefully I can really learn so much from this valuable information. Thanks

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