If you’re looking for a red velvet cupcake, whatever you do, don’t go looking here…
Meet Matt & Allison Robicelli, the young husband and wife chef team behind Robicelli’s Cupcakes in New York City. They got into cupcakes over a year ago because of what Allison calls “fate”, a random series of fortunate events that transformed their local gourmet Brooklyn food shop into a kitchen for cupcakes, or, a.k.a. “mini artisanal gorgeous desserts” – a description a fan came up with which, unfortunately, doesn’t fit too well on a business card.
Allison & Matt fell in love over their mutual obsession for homemade recipes, cookbooks and enjoyment of food, a passion that truly shows through in their inventive and original cupcake recipes – so many that it’s getting too hard for them to count. All in all, they are on a quest to bring happiness to the sweet tooth masses by making every dessert imaginable in a tasty, affordable, cupcake form. “Because everyone deserves to eat good food”.
And lucky for us, they put good food in individual-sized cakes and top it with rich, “ethereal” buttercream. A perfect reason to have dessert every day of the week… So, enjoy this little story I did with Allison & Matt. Afterwards, you can go seek ‘em out at these NYC local food shops:
Cafe at Sams Bakery- 275 94th St, Bay Ridge
Hom- 8804 3rd Ave, Bay Ridge
Blue Apron Foods- 814 Union St, Park Slope
Cafe 474- 474 4th Ave, Park Slope
Crespella- 321 7th Ave, Park Slope
Market- 1211 Cortelyou Road, Ditmas Park
Tazza Cafes- 311 Henry St, Bklyn Heights AND 72 Clark St, Bklyn Heights
Brooklyn Farmacy- 513 Henry St, Carroll Gardens
Radish- 158 Bedford Ave, Williamsburg
Cakeshop- 152 Ludlow St, LES
Lily O’Brien’s Chocolate Cafe- 36 W40th St, Bryant Park, Midtown
Flavors they debuted in our video shoot:Butternut Spice- butternut squash cake, vanilla buttercream, spiced pumpkin seeds, butternut squash seed oil Boston Cream - vanilla cake, vanilla bean custard buttercream, chocolate ganache Apple Maple Crisp- apple cake, vanilla buttercream, roasted apple butter, oat crisp, pure Vermont maple syrup Dark Chocolate Dulce- dark chocolate cake, dulce de leche buttercream,
dark chocolate drizzle, flake sea salt *Oh, and by the way, red velvet cupcakes are their nemesis. To them, “it’s just red food dye”.